Data Scientist - Freelance
Customer insights and LTV modeling for e-commerce: customer segmentation, lifetime value prediction, dashboard development, and strategic recommendations.
About this role
To complement the services of the advertising agency managing its campaigns, I supported the e-commerce brand Freeman T-Porter for nearly two years.
Through customer segmentation and persona creation, LTV (lifetime value) modeling, and the development of a dedicated acquisition dashboard, I helped the company gain a deeper understanding of its customers as well as its strengths and weaknesses by analyzing and monitoring key business metrics.
I regularly presented analyses and strategic recommendations to the leadership and marketing teams. Continuous exchanges with the agency enabled us to refine the dashboard and optimize the information displayed over time.
Key contributions
- Conducted customer insights and buying behavior analysis to map the customer base.
- Built customer segmentation and persona profiles to support marketing targeting.
- Developed a lifetime value (LTV) prediction model.
- Built an acquisition dashboard integrating predictive models, deployed on GCP.
- Regularly presented analyses and recommendations to leadership and marketing teams.