Data Scientist - Freelance
Customer insights consulting across industries (La Samaritaine, Ponant, B&B Hotels). Delivered customer segmentation, NLP-based review analysis, data visualization, and executive presentations.
About this role
Within the consulting firm C-Ways, I supported the Customer Insight team as a data scientist. At the intersection of data science and marketing consulting, I carried out projects across the retail, fashion, and luxury sectors.
Through data visualization, customer segmentation, data enrichment, web scraping, customer review analysis, and Python development, I leveraged data science expertise to address clients' business challenges related to customer knowledge.
A key part of the role was presenting analyses and strategic recommendations to executives, marketing teams, and management — making technical insights accessible and actionable for non-technical audiences.
Key contributions
- La Samaritaine — Performance analysis and customer segmentation.
- Ponant — Customer segmentation and customer survey analysis.
- B&B Hotels — NLP-based customer review analysis to extract actionable insights and guide the design of future hotels.
- Applied supervised and unsupervised machine learning, NLP, data analysis, data visualization, and data storytelling.
- Presented strategic recommendations to executives and marketing teams across all engagements.